A conversation with Eng. Faisal Ali Rashid, Senior Director of Demand Side Management at Dubai Supreme Council of Energy (DSCE) and EVIS-EMG Advisory Board Member
AITO has officially entered the UAE, marking its first major step beyond China and a significant move into the Middle East’s luxury electric vehicle market. The brand confirmed its expansion through a strategic partnership with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM), underscoring the UAE’s growing role as a launchpad for premium electric and intelligent mobility brands.
Abu Dhabi continues to set a global benchmark for smart and sustainable urban living, and nowhere is this more visible than in Masdar City. A recent video highlights a glimpse into the future of mobility — showcasing a budget-friendly, autonomous transportation system that is already in everyday use.
The future of mobility isn’t a distant concept. It’s already taking shape across our cities, roads, and skies.
According to The Times of India — Switch Mobility, the electric vehicle subsidiary of Ashok Leyland, is restructuring its global operations with a significant strategic shift: closing its UK plant and relocating production to its facility in Ras Al Khaimah (RAK), United Arab Emirates. The move is aimed at strengthening cost efficiency, improving market access, and accelerating the company’s position in the fast-growing international electric bus segment.
According to Utilities Middle East — Chinese electric and hybrid vehicles are rapidly reshaping the UAE’s automotive landscape, challenging long-established Japanese and Western manufacturers and signalling a major shift in buyer preferences across the region.